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Governor Gianforte’s $700,000 ‘Come Home Montana’ push collides with housing angst

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Lila Byock, a Los Angeles-based television writer and producer who grew up in Missoula, Livingston and Billings, said in an interview that the campaign strikes her as an effort to exploit national political divisions.

“It feels like it’s trying to appeal to white conservatives who might be, quote, unquote, fed up with the crime and diversity in whatever urban areas or suburbs they’re living in now and trying to message that Montana is still a white space for you to come back to,” she said.

Gov. Greg Gianforte’s signature pledge to bring home Montana’s kids and grandkids Come Home Montana, now backed by a $700,000 marketing campaign, has run headlong into angst over Montana’s ‘crazy real estate market.’

 

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1 Comment

  1. Russ Fletcher on May 7, 2022 at 3:47 pm

    A campaign to help Montanan’s Come Home is a marathon, not a sprint. I’ve developed a business plan to assist those who want to come home for 15 years ago. It’s based on helping potential returnees learn more about how Montana may have changed since they were here and how they can find or build their career including potential opportunities for their spouse. I encourage anyone interested in a significant program to contact me to learn more. [email protected]

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