Renewing business may seem like a chore, but it is the leading strategy for keeping customers in your pipeline. You can’t assume every customer who has bought with you in the past will continue buying on their own – therefore renewals shouldn’t be left up to chance.

A surprising number of companies don’t leverage their marketing teams in the renewal process, but continuously marketing to existing customers can pay off.

Here are a few marketing tactics that you can start using now to help keep customers coming back again and again.

By Emily Snyder

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