Eventgroove – Why Direct-Mail Marketing Matters in 2021

Prior to the pandemic, direct-mail marketing was an effective way to cut through the digital clutter and reach your customer.

In fact, in 2018, this study by the USPS found that “50% of consumers have tried a new product/service/establishment in the past 6 months after receiving ad mail. Millennials are most likely to have done so in the past month.” Fast-forward to 2021 and we’re online for everything…and everyone is experiencing digital fatigue.