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MSU student’s research on craft beer drinkers’ brand loyalty could impact growing industry
December 30, 2019 /
Montana State University student Katherine Hezel’s research project started with a dream – literally.
Hezel is a member of the American Marketing Association student organziation at MSU. Last year, another student member, Krista Lauring, conducted research and went on to win first place at a prestigious research competition. She also presented her findings at a large academic research conference.
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