PFL’s Third Annual State of Multichannel Marketing Report

“With marketing budgets projected to decrease over the next year, marketing leaders don’t have room for error in their multichannel strategies and campaigns.  Delivering a brand experience that breaks through the clutter is essential in today’s digital-first world, leading to increased brand recognition, engagement and, most importantly, sales.” PFL CEO Andrew Field

For the second consecutive year, Demand Metric and PFL partnered to understand how nearly 600 marketers use multichannel marketing and the power of intentional, coordinated marketing efforts. The objectives of this study are to:

This report shares the research results and insights from this study.

Analyze the indicators that signal higher multichannel marketing performance;

Share best practices about how to reach specific audiences;

Help marketers understand when to use particular tactics within their campaigns.