PFL Enhances Tactile Marketing Automation, Command Center Products
New capabilities empower brands to create remarkable, intent-driven tactile experiences
PFL, the pioneer and leader in tactile marketing automation, announces new capabilities and product updates that empower marketing teams to create remarkable brand experiences via automated, intent-driven tactile marketing.
Because PFL is merging its Tactile Marketing Automation solution with SwagIQ, now called Experience Enablement, users can trigger tactile marketing automatically or manually within one product. Additionally, enhancements to the Command Center make it easier to attribute results to marketing efforts. Previously, empowering sales teams to manually send tactile marketing was only achievable with the SwagIQ product.
Now, the Tactile Marketing Automation solution for Salesforce provides users with the full range of PFL capabilities. In addition to triggering tactile marketing campaigns manually or automatically based on customer intent data, PFL customers using Tactile Marketing Automation in Salesforce will receive several other enhancements: