Web site can help your company leave lasting impression

T-shirts that proudly exhibit a company logo on the front and back can make an impression. Or how about a coffee mug that has a Web site’s address printed on it to garner some attention?

http://www.CafePress.com is designed for businesses that already have a Web site and want to sell logoed merchandise. The company will even set up the Web site for you.

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CafePress.com offers a nice selection of products including plush toys, bibs, aprons, calendars, a tote bag, audio CDs and yes, even a thong to proudly display your company’s logo.

The site can upload the images you want on a product. You can upload as many images as you like and to help you keep things organized, you can create multiple folders .

After you select your logo, CafePress.com will automatically place the image directly onto the product’s surface. It’s very cool seeing how the merchandise will actually appear sporting your images.

CafePress.com tells you what each item sold will cost you and even offers suggestions as to how much you should charge your customers for the items.

Here’s the really nice part: You are only charged when an item is sold. So you don’t have to worry about inventory costs.

After selecting and creating all the items you want to be available in your online store, CafePress.com will display your merchandise on your very own Web page store. Since the address to your new store is simply cafepress.com/yourstorename, making a direct link to it on your Web site is a snap.

When customers place orders, CafePress.com takes all their information including credit card numbers and shipping address information. Then they process the orders and ship them out.

All you do is sit back and collect the cash from CafePress.com. They can even print out online retail sales reports if you like.

The more adventurous can use the Premium service to customize your online store even further. CafePress.com offers a variety of templates from which you can choose and adjust fonts. You can even add your own HTML coding for advanced personalization.

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