Waymo Is A Trillion-Dollar Opportunity. Google Just Needs To Seize It.

In the summer of 2015, when veteran auto executive John Krafcik was recruited to turn Google’s Self-Driving Car Project into a new business unit for Alphabet, cofounders Sergey Brin and Larry Page gave him an aspirational target.

“They asked me to build a great company, and then make it bigger than Google,” Krafcik, former CEO of Waymo, the project’s successor, told Forbes.

If Alphabet pushed the rollout of its self-driving tech company even harder, Waymo could dominate a new market with the potential to generate more revenue than its ad business.

ByAlan Ohnsman,

Forbes Staff.