The Rise of the Fleet-Footed Start-Up

ERIC RIES and Steven Blank think they have a better way to build a start-up, one that takes less time and money to try new ideas and find paying customers. They are leading proponents of the “lean start-up” — a fresh approach to creating companies that has attracted much attention in the last year or so among Silicon Valley entrepreneurs, technologists and investors.

By STEVE LOHR

Full Story: http://www.nytimes.com/2010/04/25/business/25unboxed.html?src=busln