Selling Montana

"How many people get to see their images at 100 feet wide on the front of a building in downtown Seattle, or on a train or on a bus?" he asks. "It’s pretty rare."

"Montana’s such a visual brand and it’s such a big state that what we’ve learned and what’s most effective when we communicate with prospective travelers is how we can bring Montana to life," says Katy Peterson, consumer marketing manager for Montana’s Office of Tourism.

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by Alex Sakariassen

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