Preserve Our Missoula, Montana Headquarters— Please Help Protect Adventure Cycling’s Future

Dear Members and Friends of Adventure Cycling,

If you are a current member of Adventure Cycling, you may have recently received a letter from the organization’s new executive director, Andy Williamson, urging members to vote for the sale of our Missoula headquarters at 150 E. Pine Street. The organization has received an offer of $2.55 million for the building and property.  While we appreciate the financial challenges facing the organization, we believe selling this building—the debt-free, member-funded heart of Adventure Cycling—is the wrong solution at the wrong time.

Our goal is not confrontation but clarity. Below we address several points made in Andy Williamson’s message and explain why keeping the headquarters is central to Adventure Cycling’s recovery and long-term vitality.

1 · Financial Stability Requires Rebuilding, Not Liquidation
Andy Williamson states the $2.55 million sale would provide a financial “runway.” In truth, this is a one-time infusion that consumes a core endowment asset with limited long-term benefit. Independent analyses from former staff and Life Members demonstrate that Adventure Cycling can balance its budget without selling the building, through right-sizing the staff, leasing unused space, restoring donor confidence, and rebuilding programs. The building itself can generate revenue via tenants while continuing to serve as the organization’s public face. Once sold, that stream—and the underlying equity—are gone forever.

2 · An “Underutilized” Building Is a Symptom, Not the Cause
Andy’s letter cites an ‘underutilized, aging building’ that houses only seven staff. Yet that is a management choice, not an inherent flaw. Adventure Cycling’s earlier success stemmed from a dedicated staff working together under one roof, where spontaneous collaboration and shared purpose fueled innovation. Bringing staff back to Missoula—full- or part-time—would revive this culture and improve member service. National studies confirm that in-person collaboration increases creativity and performance, benefits that cannot be replicated through a fully remote structure.

3 · Deferred Maintenance Is Manageable
The building is fully paid for and exempt from property tax. Historical operating costs average roughly $25,000 per year for utilities, insurance, and routine upkeep. Moreover, the Life Member Fund and donor community stand ready to support maintenance when engaged transparently. Selling a building because of manageable upkeep costs is fiscally shortsighted.

4 · Membership Decline Reflects Lost Engagement, Not “Aging Out”
Leadership attributes falling membership to demographics. In fact, ACA’s own data show that the older cycling cohort is growing, not shrinking, nationwide. Membership losses track instead with reduced programs, rising dues, and the diminished services now offered through a remote staff . Restoring value—through vibrant tours, high-quality publications, and responsive outreach—will rebuild membership far more sustainably than selling headquarters property.

5 · Mission and Identity Depend on Place
For nearly 34 years, 150 E. Pine Street has welcomed cyclists from around the world. It is part museum, part visitor center, and wholly symbolic of Adventure Cycling’s mission to inspire, empower, and connect people to travel by bike. Relinquishing ownership of this “Mecca of bicycle travel” would fracture that identity. The building embodies continuity, credibility, and community trust—qualities no lease-back agreement can replace.

6 · Constructive Alternatives Exist
Rather than liquidating assets, ACA should implement the actionable recovery strategies already outlined by longtime members and advisors:

• Re-establish balanced budgets where expenses match income;
• Rebuild the interconnected ‘engagement funnel’ of routes, tours, membership, magazine, and advocacy;
• Lease unused building space to compatible nonprofits or outdoor businesses;
• If necessary, borrow short-term funds against the equity of the headquarters building;
• Launch a donor appeal linked to the 50th Anniversary celebration;
• Recruit new leadership and board members with proven nonprofit and financial expertise.

These measures strengthen the organization while preserving its heritage and its home.

7 · A Vote NO Is a Vote for Adventure Cycling’s Future
Selling the headquarters might ease today’s cash flow but would undermine tomorrow’s foundation. Adventure Cycling has weathered crises before—each time by relying on the passion, generosity, and ingenuity of its staff and members, not by selling the assets acquired over decades.

We therefore urge every eligible member to vote NO on the proposed sale. Keep Adventure Cycling rooted in Missoula, where it began and where its mission still thrives.

The fact that ACA was cash positive at year-end 2023 makes this proposed building sale especially troubling. For that reason, the members of Save ACA will be voting NO on the sale of the building.

You have that same opportunity—but timing is critical.
If you are not a current member, you must join or renew by 7:59 a.m. Monday, November 3 to be eligible to vote. Voting will take place between 8a.m. November 4 and November 24 through the official voting page, https://www.adventurecycling.org/members/member-voting-for-building-sale.

With respect, determination, and gratitude,
The members of Save ACA:
Dan Burden
Lys Burden
Greg Siple
June Siple
Jim Sayer
Sheila Snyder
Cyndi Steiner
Ginny Sullivan
Gary MacFadden