"Market Driven Organizations," By Dr. Artur Baldouf Of The University Of Bern, Switzerland, 4/10, UM Missoula

2006-04-10 11:00:00

University of Montana – Gallagher Business Building L14

Contact: http://www.business.umt.edu/calendar/date.asp?date=4/10/2006%2011:00:00%20AM

International Distinguished Speaker Presentation–Dr. Artur Baldouf – Speaker

Dr. Baldauf is a Professor of Management at the University of Bern, Switzerland. His presentation, "Market Driven Organizations," is a unique opportunity to hear about the characteristics of market driven organizations in a global context. The MBA students in attendance will be served a brown bag lunch if they have RSVPd. Others are welcome to bring their own brownbag lunches.

1.Market Driven Organization:

a.Definition

b.Market driven (oriented) culture

2.Capabilities as Sources of Market Driven Organizations:

a.External Cultural Orientation

i.Customer Orientation

ii.Competitor Orientation

b.Externally Oriented Activities

i.Importance of Information

ii.Disseminating Information

c.Developing Internal Capabilities

3.Aligning the Organization:

a.Putting the Elements together

b.Communication (Barriers; Development)

c.Cross-functional coordination

4.Achieving Positional Advantages:

a.Relational Advantages

b.Product/Brand Advantages

5.Performance Implications of Market Driven Organizations:

a.“Laws”: Is a market Orientation Universally positive?

b.Situational implications