How Early-Stage VCs Decide Where to Invest


In an investing world glamorized by Shark Tank, Silicon Valley, and “unicorns,” simple, straightforward communication about what drives VC decisions is rare.

At the early stage of venture investing, raw data is very hard to come by. Obviously! At that point, the company usually hasn’t gone to market yet in any real way. So at the time when many VCs are evaluating a startup for possible investment, qualitative evaluations dwarf quantitative ones.


Excerpted from Secrets of Sand Hill Road: Venture Capital and How to Get It, by Scott Kupor, with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Scott Kupor, 2019.

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