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Disrupting the Cow: The Impossible Burger – This Plant-Based Burger Smells, Tastes, and Bleeds Like the Real Thing
July 15, 2017 /
Pat Brown wants every piece of meat consumed in the world to be made entirely from plants. He’s going after the carnivores — and the meat industry that serves them red, bloody, marbled meat.
The scientist and chief executive behind the plant-based burger from Impossible Foods, Brown doesn’t particularly care that vegetarians and vegans rave about its flavor. He’s on a mission to recreate the texture, smell, and flavor of meat that carnivores crave — while cutting down on the waste in meat production.
by Chiara Sottile and Jo Ling Kent
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Posted in: Cool Stuff That's Coming
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