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Search engine optimizer Fredrick Marckini on how to make Google work for you

April 13, 2005 /

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Fredrick Marckini, the founder and CEO of iProspect, has written five books about search engine marketing and advised hundreds of corporations about how to make Google work for them. In this interview, he talks about understanding the new inquiry-driven consumer, the importance of integrating online and offline marketing, and offers three tips to boost your search engine ranking.

By Art Jahnke

Full Story: http://www.cmomagazine.com/read/040105/top_ranking.html

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