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"Fred" - An unconfirmed change in how Google ranks web pages is freaking some people out

March 11, 2017View for printing

For many, if not most businesses, getting found online is critical for drawing in new customers. Today's customer is searching for services, products, advice and entertainment on Google. The higher we're listed, the better chance we have of getting new business.

Which is why many companies employ people who specialize in "search engine optimization" (SEO) services. These experts are tasked with helping their clients get the highest ranking possible on a Google search so that they can generate more website traffic, attract leads, increase brand awareness and ultimately grow revenues. When Google makes even the slightest change to its website ranking algorithms, the effects can be monumentally good, or bad, to many companies around the world.

By Gene Marks

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