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Nordstrom App Alerts Staff to In-Store Customer Profiles

August 19, 2013 /

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Unlike an earlier project that tracked customer movement without asking, the new technology requires shoppers to first opt-in.

Nordstrom Inc. is testing mobile technology that sends salespeople the profiles of customers as they enter a store location, James Nordstrom, president of the company’s online division, told CIO Journal.

By Joel Schectman

Full Story: http://stream.wsj.com/story/latest-headlines/SS-2-63399/SS-2-303413/

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