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Without innovation, energy companies are doomed

March 19, 2010 /

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To cope with radical upheavals in their sector, energy companies need to cultivate a culture of radical innovation, writes Truman Semans. That means more than just R&D, Semans argues: To survive, utilities will need to find innovative ways to communicate new developments to consumers and creative business models to turn high-tech startups into strategic partners rather than rivals.

By Truman Semans

Full Story: http://www.greenbiz.com/blog/2010/03/17/fending-new-barbarians-culture-innovation

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