Wine in cardboard bottles hits French supermarkets

The ecologically-friendly innovation drastically reduces the CO2 associated with wine sales

Glass bottles are estimated to cause 80% of wine’s carbon dioxide footprint, due to the processes involved in their production and their weight, which adds to transport costs.

The new bottles have a recycled cardboard exterior, which is British-made, and can be printed on directly or wrapped in a label. Inside, there is a thin pouch made from the same plastic used for water bottles. They have a steel screw top, as the bottles cannot support the force needed for a cork. Sparkling wines cannot be bottled this way.