Tips for Successfully Promoting Virtual Events in 2021 – Eventgroove


Engagement is top priority when it comes to promoting virtual events, especially now when everything is online. Even down the road when the pandemic abates, the event landscape (like the workplace) will be forever changed—though live events will return, virtual events are here to stay.


There’s a lot of overlap when promoting either type of event (or even a hybrid event that incorporates both). The goal is always to reach and engage your audience, and entice them to buy that ticket! But there are some differences, the most important being that a swanky venue, enticing catering, cool décor, and the atmosphere of being at an event aren’t around to do the work for you. Guests are essentially opening their devices and checking in.

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