“Save the planet, bite by bite.” – Embrace a Fake-Meat Future for Its Lesser-Known Benefits

In the fight to stave off climate change, meat replacement is—forgive me—one of the lowest-hanging fruits.

Recently I rolled into a local restaurant to try an Impossible Burger, an all-plant patty invented by the Silicon Valley startup Impossible Foods. It’s renowned for having an eerily chewy, even bloody, meatlike quality, a startling verisimilitude that has made it “perhaps the country’s most famous burger,” as New York magazine recently wrote. One bite into its gorgeous, smoky flavor and, damn, I was convinced.

Author: Clive Thompson