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Content is a powerful tool.
When students can draw personal connections to their classroom materials, they engage more in their learning, participate more in class, and better understand what they’re learning.
Whether it’s seeing themselves represented in the lesson of the day, making past-to-present connections with history, or discovering unique interests in the stories they read, we believe content has the power to create those personal connections and inspire a love of learning.
Step into any classroom and chances are you can usually spot the students who don’t want to be there. They’re the ones blankly staring at their assignments, not participating in the discussion, and not engaging with their classmates. Maybe they don’t understand the topic. Maybe they’re bored and don’t feel connected to the lesson. Maybe they feel embarrassed that they get pulled out of class for extra help.
Whatever the reason, the result is the same.



