Montana Tourism Campaign Wins Big at ESTO – Takes Home 3 Mercury Awards
The Montana Department of Commerce’s Office of Tourism and Business Development and its advertising and marketing agency, Hoffman York, took home three prestigious Mercury Awards at the U.S. Travel Association’s annual Educational Seminar for Tourism Organizations (ESTO) Conference held in Phoenix on Tuesday, August 14. The Mercury awards, presented by the National Council of State Tourism Directors (NCSTD), recognize excellence and creative accomplishments in state destination marketing in 13 categories. Montana and Hoffman York were awarded in the categories of Integrated Marketing Campaign, Printed Collateral Materials and Social Media Campaign.
"The awards cap off a record-breaking year for Montana Tourism in terms of attracting visitors to the state," said Montana Department of Commerce Director Pam Haxby-Cote. "Over the past year, we’ve taken a data-driven approach to increase awareness of what Montana has to offer, and the results show we’re on the right track."
And now, a little bit more on the award-winning campaigns.