Lee Newspapers go native with investment in Wisconsin ad company that presents ads on web pages so they blend seamlessly with news content.

Lee Enterprises, Montana’s media behemoth, has purchased a share of Okanjo, a native commerce company in Milwaukee, Wisconsin.

Native commerce has nothing to do with business on the reservation. It’s a technique for presenting ads on web pages so they blend seamlessly with news content.

By David Crisp

Full Story: http://www.missoulacurrent.com/business/2016/08/lee-goes-native-wisconsin-ad-company/