After overcoming a number of regulatory hurdles it looks like Impossible Foods’ plant-based meat alternative will finally be hitting grocery stores in the United States. The U.S. Food and Drug Administration (FDA) has approved the additive soy leghemoglobin in uncooked foods for sale directly to consumers, allowing Impossible Foods to move from only selling its products in restaurants and into supermarkets across the country.

Rich Haridy

*****************

National rollout of Burger King’s Impossible Whopper is here