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Jumping on the brand wagon – Helena – “The West’s Learning Center”
Hoping to generate some resources to put toward the effort to brand Helena http://www.ci.helena.mt.us/ http://helenacvb.visitmt.com/ http://en.wikipedia.org/wiki/Helena,_Montana as “The West’s Learning Center” and generate additional tourism revenue for the region, Helena’s hotel owners are backing a plan to tax themselves a dollar per room per night, with the money going toward marketing the city.
A proposed Tourism Business Improvement District is expected to be in front of the Helena City Commission next month.
By JOHN HARRINGTON – Independent Record
Full Story: http://www.helenair.com/articles/2008/12/07/weekly_features/business/top/50bz_081207_brand.txt
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