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How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

November 23, 2016/

Thales Teixeira studies three of the most successful "platform" startups to understand the chicken-and-egg challenge of how companies can attract their first customers.

by Michael Blanding

Full Story: http://hbswk.hbs.edu/item/how-uber-airbnb-and-etsy-attracted-their-first-1-000-customers?cid=spmailing-13830318-WK%20Newsletter%2011-23-2016%20(1)-November%2023,%202016

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