Help start your new company with TBED Programs from TechLink

You Don’t Have to Build Alone

Why Smart Founders Tap TBED Programs

I recently had my assumptions challenged in the best possible way.

Working with a student venture coach at MSU’s Launchpad on a logo redesign, I was reminded of something I know intellectually but sometimes forget in practice: I don’t need to do everything myself. Watching this designer’s methodical approach—their focus on understanding not just what we wanted visually, but why we may need a brand change—was both humbling and liberating.

Their questions I didn’t think to ask. Their fresh perspective. Their skill at their craft. That’s what transformed a project I was struggling with into something genuinely effective.