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From Destination Marketing to Destination Stewardship – Are Tourists Loving Montana Too Much?

July 28, 2021/

A crowd of hikers waits to cross a snow field along the trail to the Hidden Lake Overlook near Logan Pass on July 22, 2016. Greg Lindstrom | Flathead Beacon

Destination marketing organizations in Northwest Montana are shifting from summer promotion to education to manage the influx of tourists

“I know folks are concerned about overcrowding and Glacier has become an extremely popular destination.  We can become a victim of too much success.”

 

By Maggie Dresser


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