French woman finds job by strapping CV to back – and going for a run

With just one run, her novel marketing strategy was seen 250,000 times on social media, been the subject of news articles and resulted in ten interviews

“I started a marketing campaign for myself,” she said, having graduated with a Master’s in digital communication at Lyon III university. “I created my own visuals, I completed a physical action next to a target audience and I relayed the information on several platforms and press articles’.

 

 

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