French woman finds job by strapping CV to back – and going for a run

With just one run, her novel marketing strategy was seen 250,000 times on social media, been the subject of news articles and resulted in ten interviews

“I started a marketing campaign for myself,” she said, having graduated with a Master’s in digital communication at Lyon III university. “I created my own visuals, I completed a physical action next to a target audience and I relayed the information on several platforms and press articles’.

 ‘I tell women to be bold, no field is out of bounds’