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Free Workshop On Design And Marketing Of Arts And Crafts, 11/20, Great Falls

2004-11-20 13:00:00

Montana State University-Great Falls in room R268

Contact: RSVP Required to Dr. Cindy Kittredge, 406-268-3713

Bruce Baker, a nationally recognized expert on booth design and marketing for arts and crafts, will present an afternoon workshop for the public at Montana State University-Great Falls in room R268 on Saturday, November 20 from 1 to 5 p.m. Admission is free, but reservations are required. Call (406)278-3717.

Bruce Baker, a nationally recognized expert on booth design and marketing for arts and crafts, will present an afternoon workshop for the public at Montana State University-Great Falls in room R263 on Saturday, November 20 from 1 to 5 p.m. Admission is free, but reservations are required.

After working with the students in the MSU-GF TRACE program on Friday night and Saturday morning, Baker will open the workshop to the public, sharing some secrets in on how to generate flourishing sales in arts and crafts. This workshop will focus on effective booth design and marketing, in addition to customer service techniques.

Helping artists learn about selling has become a driving force for Baker. He says, “Artists have to realize that the culture of selling has changed dramatically over the years. Consumers expect entertainment, therapy, and more when they part with their hard-earned dollars.”

Baker, who is a jeweler with an M.A. from the Bowling Green State University School of Art, has taught jewelry and enameling at Vermont State Craft Center and has led more than 500 workshops across the United States and Canada on the subjects like booth construction, marketing, sales, customer service, visual merchandising, and design trends.

As a successful craftsman, Baker has sold to over 120 shops and galleries, as well as to catalogues such as Horchow, Winterthur, and the Smithsonian. He and his wife opened their first retail store in Vermont in 1987. It sells handcrafted items with a focus on folk art and is a favorite for both tourists in the area and for customers shopping on their online retail store.

Subsequently, they opened another store featuring items for the home and garden with a focus on the environment, in addition to a kiosk called Nature Station in South Burlington, Vermont.

Bruce has sat on the board of directors for the American Craft Council, serving as secretary for that group, and was a founding member and vice chairman of the American Craft Association.

Call Dr. Cindy Kittredge, 406-268-3713, to sign up for the workshop or to learn more about the workshop or the MSU-GF TRACE program.

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Synopsis:
Bruce Baker, a nationally recognized expert on booth design and marketing for arts and crafts, will present an afternoon workshop for the public at Montana State University-Great Falls in room R268 on Saturday, November 20 from 1 to 5 p.m. Admission is free, but reservations are required. Call (406)278-3717.

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