Entrepreneurial Spirit Meets the Philanthropical

Successful entrepreneurs like to contribute to worthy causes, whether the local Kiwanis or a national charity. Their motives can be mixed, of course; they might want to help make a better world, but polishing their public image doesn’t hurt their bottom lines, either.

In recent years, specialists say, small businesses are becoming more creative in giving. And younger entrepreneurs are displaying a new philanthropic spirit that goes beyond self-promotion and to the heart of how they define themselves, charity specialists report.

"It stems from the frustration that the old ways of giving weren’t really accomplishing anything," said Stacy Palmer, editor of The Chronicle of Philanthropy. "The new generation wants more than just their name on something; they are looking for ways to show that they have really made a difference."


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