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Does your brand have a great story behind it? If so, tell it. – Montana’s ‘Tell Us Something’

story telling

Everything—faith, science, love—needs a story for people to find it plausible. No story, no sale.”

You love stories. I love stories. We all do. People love hearing, telling, and sharing stories.

What’s your story? Stories create emotion, emotions foster bonding, and bonds begets sales.

Movies are stories. What about books? Stories. And what makes for a good tale told ‘round a campfire? You bet, a good story. Stories engage people. They draw them in and make them want to know more.

As the New Yorker put it in a review about Jonathan Gottschall’s book, “The Storytelling Animal,” “Gottschall’s encouraging thesis is that human beings are natural storytellers—that they can’t help telling stories, and that they turn things that aren’t really stories into stories because they like narratives so much.

 

Steve Strauss
Special to USA TODAY

‘Tell Us Something’ It’s the Little Things – 12/15 – Missoula

Eight storytellers will share their true personal story without notes on the theme “It’s the Little Things.

A celebration of storytelling, of the community, and of each other.

Tell Us Something is a live storytelling event based in Missoula, MT. Tell Us Something inspires more understanding, acceptance, and empathy within our community. Each event features 7-8 storytellers from the local community sharing their true personal stories from memory and without notes.

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