Denver measures its business ‘creativity’

Visitors to the Denver Art Museum, the zoo or the local movie theater and workers at those venues are contributing to an index gauging the health of the city’s "creative" sector.

The Denver Office of Cultural Affairs, seeking to highlight the role the arts play in economic development, is using the "Creative Vitality Index" to measure the city’s progress.

The Western States Arts Federation conducted the study and found that Denver fared well against Portland but fell far behind Seattle, the two other cities that participated.

By James Paton, Rocky Mountain News

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