Clive Thompson Thinks: Desktop Orb Could Reform Energy Hogs

Mark Martinez couldn’t get Southern California Edison customers to conserve energy. As the utility’s manager of program development, he had tried alerting them when it was time to dial back electricity use on a hot day — he’d fire off automated phone calls, zap text messages, send emails. No dice.

Clive Thompson

Full Story: http://www.wired.com/techbiz/people/magazine/15-08/st_thompson