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City Club Missoula – ‘Navigating NIL’: A discussion about name, image, and likeness at the University of Montana
Plus, since UM has a smaller Division I athletics program, Athletic Director Kent Haslam said it can sometimes be too expensive to keep a player even though the collective has raised over $30 million.
“If you’re going to get into a bidding war and it’s going to come down to money, we’re most likely not going to be able to keep up with that,” Haslam said.
Video – How college sports are navigating the challenges of the new pay-to-play era
“I spend my summers trying to raise money so I can buy players,” Kampe said. “Can you imagine? College coaches are now saying that because it’s true.”
An estimated $1.67 billion was spent in 2024 on student-athletes, according to a report from Opendorse, an NIL tech company. Nearly all of that was for men’s sports, including $1.1 billion spent on college football and an estimated $390 million on college basketball.
“I think that panic right now is that you’re going to see the same 68 teams in the NCAA tournament every year, you’re gonna see the same 12 teams in the College Football Playoff every year,” Kampe said. “And I think the true fans, that’s a panic.”
