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Changing Someone’s Mind: A Powerful New Approach

Convince discussion

Nano Tools for Leaders®a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are fast, effective leadership tools that you can learn and start using in less than 15 minutes, with the potential to significantly impact your success as a leader and the engagement and productivity of the people you lead.

Contributor: Jonah Berger, Wharton marketing professor and author of The Catalyst: How to Change Anyone’s Mind.

The Goal:

To change minds, organizations, industries, and the world — stop trying to persuade, and instead, encourage people to persuade themselves.

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