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Become Easy to Work With – Why low-friction people win.

Guy Kawasaki

Most people focus on being impressive. They try to stand out through intelligence, creativity, or strong opinions. Those qualities can matter, but they’re not what people remember after working with you. What people remember is how easy—or difficult—you were to deal with.

Friction and irritation show up in small ways. Slow responses, unclear communication, missed expectations, or unnecessary complexity all create drag. None of these are catastrophic on their own, but together they make collaboration heavier than it needs to be. Over time, people start avoiding friction and irritation, even if the talent is high.

 

Guy Kawasaki

 

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