5 Steps to Successful Marketing With Multiple Media

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The answer is yes to all, and the challenge is how to choose how much of each, and how to integrate them for maximum impact and the least cost. None should be considered mutually exclusive to any other.

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2012/10/5-steps-to-successful-marketing-with.html