5 ideas for getting digital hospital content out of zombie marketing land

State-of-the-art. Mutidimensional. Complex.

How often do we hear these words in healthcare marketing? And do they really mean anything to the people who read them?

In a presentation at Content Marketing World Health Summit on Wednesday, AHA Media Group digital strategist Ahava Leibtag encouraged healthcare marketers to stop doing the same thing over and over again expecting better results.

by Deanna Pogorelc

Full Story: http://medcitynews.com/2012/11/5-ideas-for-getting-digital-hospital-content-out-of-zombie-marketing-land/