How To Get Meat Eaters To Eat More Plant-Based Foods? Make Their Mouths Water

If the average person on Earth swapped out 30 percent of the beef, lamb and goat meat they eat in favor of plant-based options, it could achieve half the reductions in greenhouse gas emissions from agriculture necessary by 2050, according to one estimate.

Maria Godoy

https://www.npr.org/sections/thesalt/2019/02/10/692114918/how-to-get-meat-eaters-to-eat-more-plant-based-foods-make-their-mouths-water?utm_source=facebook.com&utm_medium=social&utm_campaign=npr&utm_term=nprnews&utm_content=20190210&fbclid=IwAR0l5seOQqEKcv_dlhTTafYomRDgdojvvbEvKrKnOf8r7Ow2IgQheHzeuVY

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We tried cooking the new Impossible Burger

Disrupting the Cow: The Impossible Burger – This Plant-Based Burger Smells, Tastes, and Bleeds Like the Real Thing