We tried cooking the new Impossible Burger

“What’s incredible about this newest Impossible Burger is we actually think that it delivers everything that matters to hard-core meat eaters–the taste, the nutrition, the versatility–and it may eliminate the need for animal agriculture because it’s that good.”

“If you had lied to me and told me this was store-bought ground beef, I would have believed you.” So says my friend John as we stand in his kitchen, experimenting with the newly revamped Impossible Burger, which will begin to show up in some restaurants this week. Later this year, the plant-based burger will also be available in grocery stores for the first time.

By Adele Peters