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Translate Your Startup Vision to Investor Values
Presenting your startup vision as a founder to a potential investor, or presenting an idea as an employee to an executive, requires that you effectively communicate, or "translate", the value proposition into terms that the receiver can fully understand and appreciate. If you fail, it’s your loss, not theirs, no matter what the reason.
For example, if your investor has been a senior business leader, you need to transform your message so that it addresses the issues that senior business leaders have experienced as priorities. For the business leaders I know, these priorities almost always include the following:
Martin Zwilling
Full Story: http://blog.startupprofessionals.com/2011/06/translate-your-startup-vision-to.html
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