Look out Alaska Airlines, here come rivals

A dogfight is breaking out among SeaTac’s Alaska Airlines and two low-cost carriers who’ve announced plans to invade Alaska’s lucrative Pacific Northwest-California routes.

The low-cost carriers, Virgin America and JetBlue, are bringing new flights and new planes to familiar Alaska Airlines routes. Alaska is countering with enhanced schedules, new food and beverage offerings, and the promise of airborne Internet service.

JOHN GILLIE; [email protected]

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