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Companies find that many happy returns really works
August 6, 2017 /
Even when it’s not your birthday, you can expect to hear MANY HAPPY RETURNS at plenty of retailers. It’s a policy that makes a lot of sense (and dollars, too). Tracy Smith does the math
If you’ve ever bought khakis or a school uniform, you probably know Lands’ End. And if you’ve ever tried to return something there, you know their policy, too: love it forever or get a refund. No time limit.
Seems like it’d be hard to make any money that way, but Lands’ End has turned a corporate policy into an empire.
Full Story: http://www.cbsnews.com/news/many-happy-returns-2/
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