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Behind the Surge in Mobile Advertising

November 17, 2010 /

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With so much consumer attention shifting to mobile phones and tablets, the business of advertising in mobile media is on a steep upward trajectory. A surging number of apps are supported by ads, and users can expect to see more ads when they view mobile video or use smart phones to conduct searches. In the United States, mobile ads are expected to bring in $1 billion next year (chart). Globally, mobile advertising is already a $3.5 billion business.

By Evan I. Schwartz

Full Story: http://www.technologyreview.com/business/26648/?nlid=3783

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