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Innovation Is a Better Way to Compete
December 30, 2009 /
Don’t get bogged down in a price war or a race to imitate a rival’s product. Redefine your market instead, says entrepreneur-academic Richard Mammone
By Richard Mammone
Full Story: http://www.businessweek.com/smallbiz/content/dec2009/sb20091229_621416.htm
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Posted in: Funding and Building your Business