Name Your Business in 3 Easy Steps. First impressions are everything, so here’s how to choose a name your customers will bond with.

Naming your business is one of the most crucial decisions you’ll make as an entrepreneur. Not only does your company name serve as a first impression of your business, it serves as the heart of your brand. Branding is about bonding. You want a name that bonds with your target customer–a name that creates comfortable, positive thoughts and feelings.

So how can you come up with a compelling, legally accessible, URL-available name? I recommend this three-step process.

By John Williams

Full Story: http://www.entrepreneur.com/article/0,4621,327089,00.html