High-end Home magazine focuses on Rockies

McGraw-Hill Construction said Tuesday that it is launching a home and lifestyle magazine focusing on owners, buyers and builders of high-end homes in the Rocky Mountain region.

The bimonthly publication called My House in the Mountain States was scheduled to debut this month in Colorado, Utah, Wyoming, Idaho and Montana. The company plans to launch other regional editions in the future.

By Kristi Arellano
Denver Post Staff Writer

http://www.denverpost.com/Stories/0,1413,36~33~2493616,00.html

"The mountain states region is well known as one of the country’s most dynamic and growing homebuilding markets," James H. McGraw IV, group publisher for McGraw-Hill Construction, said in a statement issued by the company. "With its range of urban, suburban and mountain residences, it is the perfect location for launching the My House concept."

The magazine joins a sector that’s brimming with lifestyle and industry publications but aims to bridge the gap between the two styles.

"The home category is very hot," said Dan Wiesner, president of Centennial-based Wiesner Publishing LLC. The company publishes Colorado Homes & Lifestyles, Mountain Living and other regional lifestyle and business magazines.

"People are spending more money on their homes, more time with their family and less time chasing big money and traveling to Belize," Wiesner said.

He said the addition of another mountain-focused home magazine might make the advertising market more competitive but most likely would not dilute it.

Staff writer Kristi Arellano can be reached at 303-820-1902 or [email protected].