“You’re Naked Without It” – Safety campaign aims to reach young Montana workers with out-of-the-box humor

Young workers are more likely than any other age group to experience injury in the workplace. The Montana State Fund, the state’s largest provider of worker’s compensation insurance, is launching a new campaign to hopefully catch the attention of young workers and reduce injuries on the job.

The new campaign, “Naked Without It,” uses clever and out-of-the-box marketing and humor to raise awareness of the importance of workplace safety.